Having a well designed, properly functioning site is only the
first step. Potential customers must be able to find your site
in order to do business with you over the Internet.
Listing your site on the Internet in search engines and
directories is the primary way to promote your site. Most
people on the Internet go to a search engine and
enter a short keyword phrase to find what they're interested in.
The resulting sites that come back are the ones they visit.
In addition to search engine programming, there are many
other cost-effective ways that will greatly help you promote your
site. For example; it's best to advertise it in as
many media as possible, when advertising on TV, radio,
newspapers, mailers or brochures make sure to talk about your
site and list the URL. Print the URL on your business cards,
letterhead and billhead. Make sure the font used to list your URL
is large and easy to read. Avoid fancy scripts and fonts that may
look nice but are difficult to read.
Promote your site by offering special coupons that are only
available from your web site. Put a sign by your cash register
or on your counter telling your customers to visit your site for
the latest news or best specials.
Consider adding a brief monthly newsletter to your site.
It should provide helpful information and tips that will help your
clients improve their business or quality of life. By publishing
the newsletter only on your site (and not in hard print) it will
draw clients to your site, and you'll also save the cost
of printing and mailing your newsletter which can be a substantial
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